Global Demand Trends, Brazil’s competivity and opportunities for Central America

Friday, November 15th - 09:30AM - 10:15AM
Carlos brando

Engr. Carlos Brando

Partner, P&A Marketing Internacional

A summary of consumption growth figures in different areas of the world sets the stage to describe the competitiveness of Brazil in the coffee business and how the factors behind it, both within and beyond farm gate, can generate opportunities for Central America that range from greater productivity and economies of scale to expansion of domestic consumption and the need of government support to address the problems of small growers.