China – A game changer for the coffee world?

Friday, November 15th - 11:30AM - 12:15PM
Tom mitchell

Mr. Thomas J. Mitchell

President, Strategic Coffee Concepts

China is at a cross-roads with exploding internal consumption and growing production capabilities. In reality, China represents unlimited potential on both sides of the equation but it’s impact on the global coffee industry is yet to be fully understood. This presentation will highlight the potential, the opportunities and the challenges China presents.