President & CEO, National Coffee Association, U.S.A.
William “Bill” Murray is President and Chief Executive Officer of the National Coffee Association, U.S.A. (NCA), a role he has held since June 2014. Bill leads NCA’s advocacy, regulatory, and member support activities on behalf of the hundreds of coffee-focused organizations that comprise NCA’s membership.
Prior to joining NCA, Bill was Chief Executive Officer of the Public Relations Society of America (PRSA), the world’s largest professional society for public relations practitioners. Before joining PRSA, Bill worked in Hollywood for more than 20 years, capping his career as Executive Vice President and Co-Chief Operating Officer at the Motion Picture Association of America (MPAA), which represented the $40 billion multinational entertainment industry in more than 70 countries on a variety of market access, trade, intellectual property, first amendment, and technology issues.