Juan Esteban Orduz is a multilingual, multicultural global executive, investor, and leader with over 20 years of experience across Latin America, the United States, Europe, Asia, and Africa. He is the Founder and CEO of Archeterra Global, LLC, a U.S.-based firm specializing in strategic advisory, sustainable development, and impact investing.
From 2003 to 2023, he served as President of Colombian Coffee Federation, Inc., leading the North American operations and international strategy of Colombia’s National Coffee Growers Federation (FNC), including its representation at the International Coffee Organization (ICO).
He currently chairs the World Coffee Producers Forum (WCPF), writes as a columnist for El País, and serves on several boards and advisory bodies, including Rainforest Alliance, the Stimson Center, Universidad de los Andes Foundation, and American Friends of Fundación Cardio-Infantil.
He has led international initiatives promoting coffee sustainability and farmer prosperity in collaboration with Professor Jeffrey D. Sachs, Columbia and Oxford universities, and CAF, with a focus on the United Nations Sustainable Development Goals.
He holds a law degree from Universidad del Rosario, a postgraduate specialization in finance from Universidad de los Andes, and was a Weatherhead Fellow at Harvard University in International Affairs.