Anna-Lena Bahr is a marketing, digital products, and business development leader with over 9 years of experience in the coffee industry and at the Vollers Group. As Head of Marketing & Digital Products at Vollers and lead of V-Auction Ltd., she drives strategic growth initiatives at the intersection of technology, customer experience, and commercial operations. She holds a Master of Arts in Economics and Law from the University of Oldenburg, Germany.
Her expertise spans digital product development, software project coordination, corporate communications, international business development, and stakeholder management across global markets.
Anna-Lena has played a key role in developing innovative digital platforms and leading transformation initiatives that support the modernization of the coffee supply chain. Known for her strategic vision, entrepreneurial mindset, and strong execution focus, she specializes in translating complex business requirements into scalable solutions that create measurable value for customers and organizations alike.