Erick Apuy is a specialist in international trade and consumer psychology. He has private-sector experience in business intelligence, brand engineering, and value-added strategies, as well as public-sector experience as a foreign trade advisor, country brand promoter, and economic analyst.
He has facilitated international entities such as the United Nations and the PanAmerican Health Organization, as well as governmental actors in the Costa Rican ecosystem and multinationals in agribusiness, technology, and mass consumption. He has over ten years of experience in market research. Currently, he develops commercial intelligence for PROCOMER, and is a consultant, professor, and speaker.