Laura Merko is Director of Category Development at Mother Parkers, where she leads strategic direction for the core coffee portfolio across North American retail and foodservice channels. With deep expertise in category strategy, private-label development, and pricing optimization, she focuses on translating evolving consumer trends and market dynamics into actionable commercial strategies that drive sustainable growth.
Laura is recognized for her ability to connect insights with P&L-driven decision-making, leading cross-functional teams to develop compelling customer solutions. She is particularly passionate about advancing data-led category leadership and helping organizations navigate the increasingly complex and competitive coffee landscape.